DK PET ADVENTUREZ - Shopify Website Revamp
When Kristy first approached me, her dropshipping website wasn’t performing the way she had hoped. The original designer had simply copied and pasted supplier listings into her Shopify store, with no updates to titles, photos, or product descriptions.
As a result, Kristy was struggling with low traffic, poor conversion rates, and a website that didn’t truly represent her brand or meet her customers’ needs.
Here's how I helped turn things around:
Website Revamp: I completely refreshed her site layout and cleaned up the design to create a more professional, customer-friendly shopping experience.
Optimised Product Listings: I re-wrote all product titles, descriptions, and alt tags using SEO-friendly keywords to boost her visibility and help drive organic traffic.
Policy Pages Setup: I created and added essential store policies — including Return & Refund Policy, Shipping Policy, Privacy Policy, Terms of Service, and a clear FAQ page — to build trust, ensure compliance, and make the buying process smoother for her customers.
Homepage Redesign: I reorganized the homepage to highlight key products, showcase bestsellers, and guide shoppers intuitively through the site.
Strategic Product Curation: Instead of overwhelming customers with 250+ random products, I helped Kristy narrow her focus to 30 curated, problem-solving items — carefully chosen based on research into common pain points faced by pet owners. This not only improved website speed and user experience but also increased profits by offering exactly what her audience needed, without the confusion or decision fatigue.
DK Pet Adventurez Before
DK Pet Adventurez - Revamped